Numerous wine producers eye Asia with great hope, even expectations, but neither making it into the individual markets nor staying there is easy. Languages, cultural traditions and constrictive duties are only part of the problem, which is why contacts, continuity and perseverance are so important. If you are not in a given market regularly, you are quickly forgotten. Vinocultura’s role is that of scout, mentor and brand ambassador in each Asian market, with all that this implies.